Resume and Business Charter crystallize job and business focus.

As they test market resumes and begin repositioning, our executives might ask:

• How do my core competencies add value to the marketplace?
• Does the body of my resume support my core competencies?
• What perceptions about my competencies does the marketplace generate?
• Why do potential employers want to hire me?

Entrepreneurs must test market their business charters to see if there is a viable business opportunity. Appropriate questions are:

• Do my potential customers understand the service or product I will provide?
• Who is my competition?
• Why would customers want to buy my service or product over my competition?
• What are my start-up costs and cash-flow needs?
• How long will it take to generate sustainable revenue?
• What is my contingency strategy if I find I don't have a legitimate business opportunity?