Defining and Building Your Personal Brand

What is your personal brand?

At Transition Solutions, we have been helping companies and individuals with workforce changes for 35 years.

In your job search efforts, it’s important to define the product, which is YOU. We coach our clients to invest time in defining their personal brand by assessing and analyzing their skills, interests and accomplishments.

Before you start sending out resumes and applying to jobs, think about and answer the following questions:

  1. What are your values?
  2. What are your skills?
  3. What are your liabilities?
  4. What are your interests?
  5. What are your accomplishments?
  6. In what work environment do you do your best work?
  7. What kind of people do you want to work with?
  8. What kind of organizational goals are important to you?
  9. What management style do you work best with?
  10. What industry interests you and/or is hiring right now?

As you answer question one, about your values, which are the beliefs, behaviors and ideals that guide us in “doing” our jobs, identify which are most important to you.

Here’s a sample list of various values to get you started.

Recognition, achievement, leadership, service to society, self-expression, flexibility, high income, independence, creativity, challenge, variety, interest, security, collaboration, contribution, knowledge/expertise, and belonging.

Values help us make decisions and are often what cause us to take action. As we proceed through life, many of our values remain the same but their priority may change dramatically.  What may have been most important to us at age twenty-five may be less important to us when we are forty.

Next, list your skills, including personal behaviors, knowledge and professional abilities including:                                                                                             

  • Which skills have led to your success?
  • Which skills have delayed your success?
  • Which skills you enjoy using and which you don’t?
  • Which skills are needed for your current career?
  • Which skills you may need to learn if you are changing careers?

After you have outlined your skills, list out your personal interests. Often, personal interests can become career opportunities. Think about what industries relate to your personal interests. If they could support both your interests and skills, make them a target industry to identify opportunities.

Lastly, list out your top accomplishments in your career and personal life. Think about problems you helped solve, including the results, and turn them into stories you can share. Look for patterns by reading through your stories and highlight any skill, value or interest you see. These patterns will further help reveal the qualities you value the most and define your personal brand. Focusing on what you’ve done is valuable, reinforcing the famous quote by Henry Ford, “You can’t build a reputation on what you are going to do.”

At Transition Solutions, we have been helping companies and individuals with workforce changes for 35 years. Our strong reputation for consistently delivering exceptional service at value sets us apart. If you would like more information on our services please check out our website at or you can contact us directly at 888-424-0003 or email us at